THE EFFECT OF LIKING ON THE MEMORIAL RESPONSE TO ADVERTISING: THE CASE OF SMALL CARS

In marketing literature there is actually very poor evidence of how ad liking works to build its impact on memorial response to ad pressure.This study investigates the problem of the existence of carryover effects of ad liking on recall, by modelling nitrile gloves in a bucket the dynamic patterns of recall, ad pressure and liking by means of the s

This paper describes a new weather generator – the 10-state empirical model – that combines a 10-state, first-order Markov chain with a non-parametric precipitation amounts model.Using a doubly-stochastic transition-matrix results in a here weather generator for which the overall precipitation distribution (including both wet and dry days) and